March 25, 2010

Majesco Entertainment Announces 'Diamond Trust of London' for Nintendo DS(TM) and DSi(TM)

The First Nintendo DS Game Developed by Indy Talent Jason Rohrer Puts Players at the Center of Africa's Diamond Trade

EDISON, N.J., March 25, 2010 /PRNewswire via COMTEX News Network/ -- Secret dealings and espionage define Africa's illicit diamond trade. Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, puts players right in the middle of the chaos in its newest product for Nintendo DS(TM) and Nintendo DSi(TM) systems -- Diamond Trust of London. The battle to strip Angola of its valuable diamonds has reached fever pitch as only eight months remain until the United Nations starts regulating the sale of these rough precious gems. While controlling one of the last two underground companies operating in the region, players launch into a bidding war, racing against the clock and each other. Developed by award-winning video game designer Jason Rohrer, the title exposes the cutthroat nature of the diamond trade to a new generation of gamers.

In Diamond Trust of London, players lead opposing teams of agents traveling to Angola's six finest diamond-producing regions to buy diamonds to sell in the world's two major trading hubs: London and Antwerp. Taking place across eight rounds, the two-player, turn-based strategy title lets them play against AI or via a two-player local wireless connection between two nearby Nintendo DS or Nintendo DSi(TM) units. Players will engage in subversions such as bribery, salary wars and clandestine diamond bids to gain the upper hand. They must be wary, however, as agents can be bribed -- and counter-bribed -- to the point where no one can be trusted. In addition, the Nintendo DSi(TM) camera adds another layer to bribery as players snap pictures of opponents or engage in facial bluffing as they spy on competitors.

Diamond Trust of London is expected to release this summer for Nintendo DS and Nintendo DSi. The game is currently available for pre-order at For additional information about Majesco's exciting line of products, please visit

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii(TM), Nintendo DS(TM) and other leading systems. Product highlights include Cooking Mama(TM), TETRIS(R) Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at @Majesco is on twitter or at

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

SOURCE Majesco Entertainment Company

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